c5662: Competitive Pressure (2)

Yet because they were smaller, weaker and more compact than mechs, it was easy for any decent mech force to stuff thousands of spare fey in their cargo holds.

In addition, one of the hidden advantages of using living fey was that their living personalities did not actually die.

They just went back to their base mech and waited for the machine to acquire a replacement fey before the subordinate spirit took its place again!

A lot of first-time buyers of living mechs gradually began to familiarize themselves with the true meaning of LMC products!

In any case, under the backdrop of changing times, the mech industry did not show any weakness towards the resurging warship industry.

As the vibrant mech market continued to generate a lot of buzz due to the releases of other powerful hyper mech models, many mech insiders assumed that Professor Ves Larkinson and the Living Mech Corporation had already released all of their powder.

It was difficult to imagine that a Senior Mech Designer and a fairly modest player in the mech market could support the development of another explosive bestseller.

Even the strange news that the Larkinson Clan had somehow become a big shareholder of a large Rubarthan mech manufacturer did not dispel this assumption.

They were all wrong.

On a certain day, the CEO of Isthmus Manufacturing decided to hold a product reveal event.

This was highly unusual because Isthmus Manufacturing never stood out as a producer of original designs. It had always placed itself as a convenient large-scale manufacturer of mainstream mech models from many different sources.

There was no no need for Isthmus to take risky gambles and compete directly against other mech companies for market share.

It was much more comfortable for Isthmus to leech of the success with successful mech companies instead!

This was why the mysterious announcement generated a lot of unusual buzz in the Rubarthan mech community.

There was no way the CEO would hold a high-profile event just to introduce an average second-class mech design.

A lot of journalists smelled an interesting story. This was especially the case when Isthmus Manufacturing cleverly utilized its familiarity with the Rubarthan media landscape to drop subtle hints and raise people's expectations for this product reveal.

All of these signs showed that Isthmus Manufacturing was so confident in its upcoming release that it did not hesitate to make a spectacle out of this event.

People wondered what Isthmus Manufacturing had managed to obtain that merited so much attention.

If the mech company had overestimated the appeal of its upcoming product, then its competitors would not hesitate to take advantage of the resulting flop to embarrass the mech manufacturer!

Competition within the Rubarthan Pact was intense. The profits were high, but they were only a limited number of players.

Was the confidence of Isthmus justified or had its leaders overestimated the value of its upcoming product?

Many people remained optimistic. A company as well-run as Isthmus was not led by fools. If Micky Tarukan was willing to put his name and face behind this upcoming product, then it had to be legitimate!

This was why a lot of Rubarthan journalists, mech designers, mech commanders and other related individuals attended the event at the company's massive exhibition center next to its headquarters.

The Impresario Principality had drawn the attention of a lot of second-raters in the Rubarthan Pact.

Genuine Rubarthan citizens had little interest in second-class mechs so they did not bother to tune in, but they would probably come to regret their decision by the end of the day.

As a lot of media began to cover the event, Micky Tarukan appeared in front of his massive audience in a hall that was tailor-made to showcase the mechs produced by his company.

"Welcome everybody. Today is a day that mech pilots shall rejoice. This is because this will be the first time that our valiant heroes and defenders can gain the opportunity to wield the power of a god, if only for an instant."

That certainly built up a lot of interest.